JOURNAL
JOURNAL
Discover how we add value to our client's online presence, narrative, & strategy by reading the articles below. Use the CATEGORIES dropdown to sort.
Why Mood Boards are important for your next Photoshoot!
Creating a mood board for your next photoshoot is a crucial step in the planning process. It not only helps you clearly communicate your vision to your team but also saves you time and money in the long run. In this blog post, we will explore the importance of creating a mood board for your next photoshoot.
Why should I hire Squarespace website designer?
As a business owner or individual looking to create a website, you may be considering whether to tackle the project on your own or to hire a Squarespace website designer. While Squarespace is known for its user-friendly interface and beautiful design templates, there are several compelling reasons why hiring a Squarespace designer is the way to go.
Brand Strategy 101
Brand strategy is the foundation for any successful business. It sets the tone for your company, outlines your mission and values, and helps you differentiate yourself from your competition. Whether you're just starting out or looking to rebrand, it's important to have a solid brand strategy in place.
BRAND MAGIC
On this episode of the W.I.T.C.H. Podcast we are talking about the alchemy of crafting a unique and authentic brand with Jonathan Morgan. Whether you are just starting out or you are looking to revamp an already established brand; Jonathan’s insight and approach to making a fully realized authentic brand is unparalleled and utterly magical!
Finding Your Value
My on-going exploration of process - not only as an abstract concept, but as a practical, concrete framework I use to help my clients help their clients - where I will outline 4 deficits of value pathways in the instrument trade, and 4 strategies luthiers, violin makers, and violin dealers can immediately implement to engage and educate a loyal clientele.